Privacy Policy – Amber Cars Northampton

Effective Date: 1 July 2025
Last Updated: 1 July 2025

At Amber Cars Northampton, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, app, or contact us via phone, email, or social media.

1. Who We Are

Amber Cars Northampton
Website: www.ambercarsnorthampton.com
Email: info@ambercarsnorthampton.com
Phone: 01604 232 666

2. What Data We Collect

We may collect and process the following types of personal data:

• Contact details: Name, phone number, email address

• Booking details: Pickup/drop-off locations, journey times, payment type

• App data: Device type, location (for pickup tracking), usage data

• Account information (if applicable): Company name, billing address, job records

• Feedback or reviews submitted via email or social media

3. How We Use Your Data

We use your data to:

• Provide taxi and airport transfer services

• Manage bookings and driver dispatch

• Communicate with you via app, phone, or email

• Improve our services and website

• Comply with legal or regulatory requirements

We do not sell or share your data with third parties for marketing.

4. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

• Contractual obligation: To provide the service you requested

• Legitimate interest: To improve service efficiency and customer experience

• Consent: For marketing emails or app permissions (location, notifications)

5. How Long We Keep Your Data

We retain booking and contact data for up to 6 years for legal and tax purposes. After that, it is securely deleted.

6. Data Security

We store your data securely using trusted systems. Access is limited to authorised personnel only. Our app and web systems use encrypted connections (SSL).

7. Your Rights

You have the right to:

• Access the personal data we hold on you

• Request correction or deletion

• Object to processing or withdraw consent

• File a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, email us at: info@ambercarsnorthampton.com

8. Cookies

Our website may use cookies to improve your browsing experience. You can disable cookies via your browser settings.

9. Updates to This Policy

We may update this policy to reflect changes to services or laws. Latest version will always be available on our website.

If you have any questions about this Privacy Policy, please contact us.