Privacy Policy

Introduction

Amber Cars Northampton ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our services or visit our website.

Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, phone number, email address
• Location Data: Pickup and drop-off addresses, GPS location (with permission)
• Payment Information: Card details (processed securely through our payment provider)
• Journey Information: Booking history, preferences, special requirements
• Device Information: IP address, browser type, device type when using our website or app
• Communication Records: Call recordings, emails, and chat messages

How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfil your bookings
• To communicate with you about your journeys
• To process payments and maintain financial records
• To improve our services and customer experience
• To send you marketing communications (with your consent)
• To comply with legal obligations and resolve disputes
• To ensure safety and security of our passengers and drivers

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: Necessary to provide our taxi services
• Consent: For marketing communications and optional features
• Legal Obligation: To comply with laws and regulations
• Legitimate Interest: To improve our services and prevent fraud

Data Sharing

We may share your information with:

• Drivers: Pickup location, name, and contact number for your journey
• Payment Processors: To process card payments securely
• Service Providers: Who help us operate our business (e.g., IT support)
• Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission, secure servers, and restricted access to personal information.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Booking records are typically retained for 7 years for financial and legal purposes. You may request deletion of your data subject to our legal obligations.

Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data (subject to legal requirements)
• Restriction: Request limited processing of your data
• Portability: Request transfer of your data to another provider
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time for consent-based processing

Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use essential cookies for website functionality and analytics cookies to understand how visitors use our site. You can control cookie settings through your browser preferences.

Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or contacting you directly. Please review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.